to collaborate with, guide, and encourage expert authors in the writing of quality nonfiction. By sharing our talents and ideas, we
offer our clients, their readers and ourselves greater possibility: opportunities for
improvement, enlightenment, insight, and inspiration. We add clarity,
precision, and new dimension to communication of all types.
partners of Just Write, Karen Risch and
George (pictured below), contribute diverse backgrounds and
skills, including degrees in English, philosophy, and performance studies.
Their specialties range from ghostwriting to publishing consulting to creative collaboration,
Web content to marketing copywriting.
A valued resource
to several literary agents for developing their clients' proposals
and ghosting books on wide-ranging subjects, Vicki
also lends her marketing expertise to a variety of client
projects, including e-mail promotions, direct mail, advertorials,
from bestselling trade books and red-hot book proposals to direct mail letters, brochures, ads, catalogs, event
guides, referral letters, and audiotape scripts have flowed from
Read Vicki's online
writing samples by clicking here.
her studies at Mount Holyoke College in Massachusetts (B.A.),
Indiana University (M.A.), and in the Performance Studies Ph.D.
program at New York University, Vicki honed her considerable
writing and editing skills.
While in New York City in the 1980s, Vicki wrote and edited
national newsletters. She was recruited to San Diego, California,
by Robbins Research International, Inc., which brought her
there to be the associate/production editor of its 16-page
quarterly publication. Vicki's skill in marketing developed
during her eight years with the company. As part of its in-house
marketing department, she helped create campaigns that enrolled
more than 50,000 people in Anthony Robbins' seminars.
When she joined Just Write in 1995, she allowed the partnership
to expand not only its diverse client services but also its
geographic base of operations. Click
here to view the books to which Just Write has lent its talents.
has become a trusted advisor to author/experts in numerous fields,
including parenting, personal finance, health, mathematics, natural history, and personal development. She has helped dozens of authors get their work in print--and more than a few to the bestseller lists.
experience spans all media: In addition to writing books and book proposals, she has executive produced a radio
show, been managing editor and senior writer with magazines,
as well as edited and written for multimedia projects.
Read Karen's online
writing samples by clicking here.
Background. Karen earned her bachelor's degree in English with a minor in philosophy
from California State University in Fullerton, CA and later
completed a professional studies course series in marketing
(including copywriting) at the University of California, San
Diego. Throughout college and for several years after, she
worked in entrepreneurial businesses, supervising operations
and personnel, developing the skills she uses now as Just Write's managing partner.
to founding Just Write in 1993, Karen and Vicki were colleagues at
Robbins Research International, Inc. in San Diego, where Karen worked directly with Anthony Robbins to help him produce the best-selling
Awaken the Giant Within.
the inception of Just Write, Karen was able to broaden her focus on her
professional calling—to help others express their mission
and message--and also to pursue her own writing talents. Click here to view the books
to which Just Write has lent its talents.
In 1998, Karen and her husband moved from downtown San Diego
to a farm in central Virginia, making Just Write a town and
country, east to west coast business.